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capabilities

Do market stakeholders have the resources and ability to execute on their plans? By assessing the financial, operational, and human capabilities, you can assess potential competitive threats in the market.

Point Research provides clients with target-specific insights into how market stakeholders win new sales and grow their business.

Original insight address the issues that get at the heart of understanding markets at a micro-level in established as well as emerging markets.

GOALS & ASSUMPTIONS

Think like the competition by understanding what motivates them in your market. Insights help clients understand if others in the market measure success in different ways and it the differences can lead to unexpected actions and priorities in the future.

go-to-market Strategies

Better understand how market actors sell in the market as well as their positioning, priorities, and differentiation.

Innovation Insights

Analyze the capabilities for firms to develop new products and services. This might be in the form of understanding the innovation process as well as the current thinking for new products and services.

COMPANY-SPECIFIC RESEARCH AND ANALYSIS

STRATEGIES & Tactics

What is the road map to success for others in your market? Are they similar or different than you and how can you gain an advantage? Insight can be a macro-level sense of the other firms' direction as well as the micro-level insights required to understand if the business has the ability execute its strategy.

SPECIFIC MARKET
COMPETITIVE ACTION

The ability to anticipate the actions of others in your market allows you to better respond. This might include product launches, marketing campaigns, and service support decisions.

Point Research and Consulting